Derek Johanson – CopyHour


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Derek Johanson – CopyHour


Derek Johanson CopyHour

Embark on a transformative journey into the art and science of persuasive writing with Derek Johanson’s CopyHour. This meticulously designed course is not just another entry into the crowded field of copywriting education; it’s a comprehensive, 90-day deep dive that revolutionizes how you approach sales copy. By blending traditional learning with hands-on practice, CopyHour equips you with the skills to create copy that sells and connects profoundly with your audience.

A Unique Approach to Mastery

What sets CopyHour apart is its emphasis on learning by doing. Participants engage in the daily practice of handwriting successful copy from the craft masters. This method ensures that the principles of persuasive writing are not just understood but deeply ingrained in their writing style, making their copy more compelling and effective.

Course Structure

The course unfolds six detailed modules, each designed to build upon the last, forming a solid foundation in copywriting that covers every critical aspect of the process.

Research Module: Immerse yourself in the art of research using cutting-edge techniques, including AI and ChatGPT. Learn to uncover customer pain points and generate fresh ideas that speak directly to your audience’s needs.

Offer Crafting Module: Develop the skill to craft irresistible offers by distinguishing between features and benefits. Learn to vividly illustrate the benefits, resonating deeply with your customer’s desires.

Headlines & Leads Module: Discover the power of captivating headlines and engaging hooks. This module teaches you how to select from various lead types to initiate your sales message effectively.

Sales Arguments Module: Master the art of constructing persuasive sales arguments, utilizing different forms of proof and debunking common myths that may deter your prospects.

Closing Strategies Module: Learn how to close the deal confidently. From presenting prices to ethically employing scarcity, ensure a smooth transition for your prospects into customers.

Conclusion: Embark on Your Copywriting Journey

With Derek Johanson’s CopyHour, you’re not just learning to write; you’re mastering the art of persuasion. This course offers a distinctive and practical approach to copywriting education, ensuring that by the end of the 90 days, you possess the skills, confidence, and strategies needed to create narratives that drive sales and resonate with audiences.

Enrol in CopyHour today and start your journey toward becoming a master copywriter, capable of crafting copy that effortlessly converts.